about us
dha is a portfolio of companies working synergistically to forge 22nd Century Nutrition, production and logistics in both the value-added meat, pet food and plant-based markets. We are fanatical about South Africa and want to show the world (and South Africans), that we can deliver products and services at world-class levels and better.
our principles
We operate on a basic set of 3 guiding principles that all the businesses in the portfolio strive to achieve and maintain.
1 - Customer delight
It starts and ends with this, our ultimate metric. “How can we help?”.
2 - Product obsession
This is in our dna. We are passionate about what we make and how we make it.
3 - Lowest cost producer
We are constantly working on ways to reduce the cost of producing and ultimately selling our products and services. To be clear, this is never at the expense of quality or taste. On-going investments into technology, equipment and vertically integrated businesses allow us to offer products and services that allow us to delight our customers.
our values
Our values are ingrained in all the businesses and are used almost as a methodology in all our decision-making.
S
Service
Supporting the wellbeing of others.
Dedicating your actions to a purpose
beyond your own self interest/s.
H
Humility
Accepting that I could be wrong,
an attitude of “I-don’t-know”
Listening, questioning.
Seeking knowledge and help.
Knowing my own limits and biases.
Knowing that I cannot achieve
anything without others.
A
Accurate assessment
Enpathise with the environment.
Know the facts, truth and
understand fully.
Know myself and others.
Know my environment.
Make informed decisions.
A
Action
Delivering on my role and obligations. Taking ownership of my goals,
the business’s ideal, and being
accountable for the follow through.
Doing what I know is right, even
when it goes against my personal
interest or others’ demands.
P
Perfection
Acceptance of what is.
Strive for continuous improvement.
Taking care of my own growth. Directing my actions, emotions and thoughts towards the business’s ideal.